by touchdownpr | Sep 22, 2025 | Technology PR, Touchdown Blog
PR-to-AI Pipeline By Jocelyn Disque, Vice President For years, PR success was measured in headlines, share of voice and backlinks. That is still important, but the landscape has shifted. In 2025, large language models like ChatGPT, Gemini, Claude and Perplexity are...
by touchdownpr | Sep 8, 2025 | Technology PR, Touchdown Blog
Why Your B2B Tech Story Isn’t Getting Picked Up (And What To Do About It) By Amy Hague, Account Executive Let’s be honest, B2B tech stories aren’t always easy to get published. While flashy B2C launches and big funding rounds dominate headlines, B2B stories can...
by touchdownpr | Aug 5, 2025 | Technology PR, Touchdown Blog
“Meet the Media” Series: A Conversation with Amanda Razani By: Jessica Luhrman At Touchdown PR, we know that strong media relationships are built on more than just well-crafted pitches. They’re built on making lasting, mutually beneficial relationships and truly...
by touchdownpr | Jul 25, 2025 | Technology PR, Touchdown Blog
PR BOTS ARE WRITING COMMENTS & PITCHES NOW. HERE’S WHAT THAT MEANS FOR THE REST OF US By Jocelyn Disque A UK-based public relations firm recently launched an AI bot to respond to media services that connect reporters with expert sources (think HARO, Qwoted and...
by touchdownpr | Jul 7, 2025 | Technology PR, Touchdown Blog
Introducing Touchdown PR’s “Meet the Media” Series: A Conversation with Eoin Higgins of IT Brew By Jessica Luhrman, Vice President At Touchdown PR, we believe that the best media relationships are built on understanding, trust, and a genuine curiosity about how...
by touchdownpr | Jun 30, 2025 | Technology PR, Touchdown Blog
Sustainability in Tech By Paola Hernandez, Assistant Account Executive Sustainability efforts aren’t just a responsibility for governments or large institutions. It’s something every company should be thinking about, especially those in the tech space. In 2024,...
