Services
By applying a range of communications services, we skillfully help clients develop and articulate compelling and credible narratives that resonate with all critical stakeholders – customers, prospects, media, analysts, influencers, investors, employees and more.
We work closely with clients to identify and tell stories through a mix of traditional and emerging services to ensure their messages reach the intended customer personas via earned, paid, owned and sponsored media and, equally important, that they are discoverable, consistent and accurately reflected in AI-powered search and LLM-generated responses.
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Media Relations
Our team prides itself on its relationships with the media across business and financial, technology and cybersecurity industry trade media, key vertical market publications, national newspapers, as well as emerging media including Substacks, podcasts and creator-led influencer channels (such as LinkedIn, YouTube, and expert-led communities).
Through these relationships, Touchdown has built a successful boutique global communications and PR agency with a stellar reputation.
Providing trustworthy and exciting content to journalists on a domestic and global level, our clients benefit from high-profile, quality coverage that maximizes volume and impact. In turn, Touchdown is able to generate valuable leads, improving reputation amongst peers, potential customers and the public.
Analyst Relations
Touchdown has longstanding relationships with leading experts at globally recognized analyst groups, including Gartner, 451 Research and Forrester, among many others.
Good analyst relationships can be instrumental in building a strong reputation and generating sales leads. Early introductions to these critical influencers, and a sustained relationship with them, can provide message testing prior to a launch as well as the potential for endorsement at launch and beyond. It can also help you understand your markets better, and where your product or solution fits into the industry ecosystem. Touchdown can facilitate these introductions and support and stabilize relationships with analysts that matter to your business.
Global
Communications
As an award-winning global communications agency, Touchdown has built an outstanding reputation for delivering highly integrated global communication campaigns and PR services that maximize coverage and impact in every key territory.
Our local teams work together to ensure campaign objectives are supported by dedicated expertise to ensure clients receive consistent, high-quality PR services wherever they operate.
Event Services
High profile events and trade shows are important vehicles for building exposure among key groups, including potential customers, journalists, analysts and more.
But, building momentum for a trade show or event depends on standing out from the crowd. Touchdown has the expertise, experience and industry contacts to ensure that your trade shows and events maximize impact and coverage.
We can help you every step of the way with planning and executing your event, from offering our advice on publicity stunts and conducting surveys, to securing and hosting briefings with crucial media and analysts. We’ve worked with clients on hundreds of shows, achieving outstanding results that enable clients to maximize their investment and see real value from their event strategy.
AI Search & Generative Engine Optimization (GEO)
AI search has fundamentally transformed how technology companies are discovered, evaluated and understood.
To help clients win in this new realm, Touchdown partners with Ruder Finn’s TechLab to help build visibility in AI-generated answers by strengthening the credible signals that tools such as ChatGPT, Gemini, Claude, Perplexity and others rely on. That means securing on-message media coverage in the right outlets, building analyst validation, sharpening owned content and testing the prompts that buyers, journalists and investors are likely to use.
Our GEO audits help identify where brands appear today, where competitors are gaining traction and where the narrative needs to be sharper. From there, we create communications strategies that connect clients to the right categories, proof points and market conversations, helping AI describe and cite companies accurately and consistently.
Awards
In the crowded B2B tech sector, winning a reputable award has many benefits.
Awards can distinguish your company from competitors, can help showcase your product or service’s unique offerings and capabilities, and they can even be the differentiator in winning new business.
At Touchdown, we help our clients enter and win respected industry awards by developing a bespoke awards database for each client, prepare compelling award entries and managing pre-and post-award PR to ensure you gain maximum recognition for your achievement. We also provide an advisory service for any entries you may have already written.
IPO – M&A – VC Advisory
Touchdown has helped companies of all sizes through their journeys into the equity market, or through the process of being listed or acquired. Successful transactions require strategic communications that favourably position your company’s move and builds trust with shareholders, employees, the financial community, critical commentators and customers.
Through our expert planning, transaction experience and innovative ideas, we’ll manage communications throughout your journey and generate support for your deal or plan.
Design and Digital
Effective communication so often relies on engaging visual and experiential vehicles. At Touchdown, our team provides high-end executions across the disciplines of creative design, responsive digital development, animation and multimedia.
We harness and elevate our client’s core values, designing, managing and delivering successful outcomes across branding, digital and print.
Looking for an experienced global communications agency on your side? Touchdown delivers strategic PR services that help businesses tell their stories with impact. Contact us today for an initial conversation about your business and how we can support your communications goals.
Social Media
Social media has become an integral tool for business success, allowing companies to reach their desired audiences across the globe and expand their brands and customer bases.
But, it can be tricky to know how to ‘do’ social well. Commanding attention on social media doesn’t come from retweets and posts, it comes from analytics, strategy and planning. At Touchdown, we possess the tools and experience to ensure your company stands out on social media so that you can engage with prospects, strengthen current customer relationships and increase website traffic. The result is dynamic social strategies that engage the right audience and generate sales, all whilst harnessing on-brand messaging.