Work

At Touchdown, we help clients develop compelling and credible narratives that will resonate with key industry figures.

We work closely with our clients to tell these stories through a mix of traditional and cutting-edge PR approaches. Below are just some of the ways we can help you share your story with press, analysts, and industry influencers.

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Media Relations

 

Our team prides itself on its relationships with the media across specialist trade publications and national newspapers.

We’ve built a reputation as an agency that provides trustworthy and exciting content to journalists on a domestic and global level. This means that our clients benefit from high-profile, quality coverage that maximises volume and impact, generating valuable leads and improving their reputation amongst peers, potential customers and the public.

Analyst Relations

 

Touchdown has longstanding relationships with leading experts at globally recognised analyst groups, including Gartner, 451 Research and Forrester, among many others.

Good analyst relationships can be instrumental in building a strong reputation and generating sales leads. Early introductions to these critical influencers, and a sustained relationship with them, can provide message testing prior to a launch as well as the potential for endorsement at launch and beyond. It can also help you understand your markets better, and where your product or solution fits into the industry ecosystem. Touchdown can facilitate these introductions and support and stabilise relationships with analysts that matter to your business.

Social Media

 

Social media has become an integral tool for business success, allowing companies to reach their desired audiences across the globe and expand their brands and customer bases.

But, it can be tricky to know how to ‘do’ social well. Commanding attention on social media doesn’t come from retweets and posts, it comes from analytics, strategy and planning. At Touchdown, we possess the tools and experience to make your company stand out on social media so that you can engage with prospects, strengthen current customer relationships and increase website traffic.

The result is dynamic social strategies that engage the right audience and generate sales, all whilst harnessing on-brand messaging.

Global

Communications

Touchdown has built an outstanding reputation for delivering highly integrated global communication campaigns that maximise coverage and impact in every key territory.

Our local teams work together to ensure campaign objectives are supported by dedicated expertise to ensure. clients receive consistent, high quality service wherever they operate.

Event Services

 

Trade shows are important vehicles for building exposure among key groups, including potential customers, journalists, analysts and more.

But, building momentum for a trade show or event depends on standing out from the crowd. Touchdown has the expertise, experience  and industry contacts to ensure that your trade shows and events maximise impact and coverage.

We can help you every step of the way with planning and executing your event, from offering our advice on publicity stunts and conducting surveys, to securing and hosting briefings with crucial media and analysts. We have worked with clients on hundreds of shows over the past 10 years, achieving outstanding results that enable clients to maximise their investment and see real value from their event strategy.

Content Creation

  

Content creation and distribution is integral to boosting brand awareness and generating new leads.

Touchdown prides itself on an ability to extract core ideas from client messaging and then execute a strategy that ensures messages are seen by the right people on the right platform. Our writing skills and industry knowledge ensures we are able to create enticing, standout content that resonates with target audiences and increases engagement.

Awards

 

In the crowded B2B tech sector, winning a reputable award has many benefits.

Awards can distinguish your company from competitors, can help showcase your product or service’s unique offerings and capabilities, and they can even be the differentiator in winning new business.

At Touchdown, we have been assisting our clients in entering and winning respected industry awards for over a decade. We develop a bespoke awards database for each client, prepare compelling award entries and manage your pre and post-award PR to ensure you gain maximum recognition for your achievement. We also provide an advisory service for any entries you may have already written.

IPO – M&A – VC Advisory

 

IPO and M&A activities require well-planned and strategic communications before, during and after the event.

Touchdown has helped companies of all sizes through their journeys into the equity market, or through the process of being listed or acquired. Successful transactions require strategic communications that favourably position your company’s move and build trust with shareholders, employees, the financial community, critical commentators and customers.

Through our expert planning, transaction experience and innovative ideas, we will manage communications throughout your journey and generate support for your deal or plan.

Design and Digital

 

Effective communication so often relies on engaging visual and experiential vehicles. At Touchdown our team provides high-end executions across the disciplines of creative design, responsive digital development, animation and multimedia.

We harness and elevate our client’s core values, designing, managing and delivering successful outcomes across branding, digital and print.

"Great team, knowledgeable but most importantly responsive and flexible."

Ian Mackie, Director, Corporate Communications, EMEA & APAC, Commvault

"Great team, knowledgeable but most importantly responsive and flexible."

Ian Mackie, Director, Corporate Communications, EMEA & APAC, Commvault