Totalmobile is a leading provider of Field Service Management (FSM) software, optimizing frontline workforces across a range of sectors including facilities management, utilities, and the public sector.
Totalmobile wanted a PR team that would be an extension of its own marketing team, supporting the company on its journey through multiple acquisitions and new customer wins. The objective was to deliver an effective strategy across the UK and Northern Ireland, where the company is headquartered.
Totalmobile previously worked with a smaller PR agency, but it wanted to ramp up its public relations activity to make a bigger splash in the FSM world, particularly with an abundance of acquisitions lined up.
With its specialist customers, the Touchdown team knew it needed to maximize new wins and success stories to attract more prospective customers, as well as potential investors. So, the team initially focused on the news announcements that were lined up with a variety of Totalmobile’s customers, taking advantage of the recent and exciting momentum the company had built up. After developing a regular news schedule over the first quarter and prioritizing this outreach there was a pipeline of new content ready to continue promoting Totalmobile’s messaging.
Annual coverage increase compared to pre-Touchdown
Percentage of Touchdown coverage target achieved
Average audience reach per piece of coverage
The Touchdown team has achieved a wide range of results for Totalmobile, from coverage in the broader tech and IT press to the client’s key vertical sectors, as well as some excellent hits in national outlets. Touchdown also exceeded the goal to drive results up in record time:
- Annual coverage increase compared to pre Touchdown = 234%
- Percentage of Touchdown coverage target achieved = 143%
- Average audience reach per piece of coverage = 337,521
- Total audience reach 2020-21 = 46,577,966
A few coverage highlights include:
- UKAuthority: South Lanarkshire Council Embarks on Modernisation of ‘Care at Home Service’ with Totalmobile
- Energy Digital: How technology kept energy flowing through the lockdowns
- Facilities Management Journal: Totalmobile appoints MD of property and FM
Simon McIntyre, Marketing Director at Totalmobile says:
“We’ve been very impressed with Touchdown since we started working together in 2020. The team is attentive, enthusiastic, and produces high quality results. The numbers speak for themselves – they’ve exceeded our expectations, and we look forward to continuing our partnership.”