CMO 2025 Survey Findings

If you’re a CMO or marketing leader in the B2B tech sector, you already know your role is different.

You’re not just building brands and driving demand, you’re navigating multi-stakeholder decisions, managing ecosystem relationships, and somehow finding your own voice while the industry giants define the narrative. This research with your peers confirms what you’ve probably suspected: the generic CMO playbook doesn’t quite cut it in this space.

Find out what marketing leaders told us about navigating the unique complexities of their role and what advice they gave.

To download Part One of the Survey Findings, Why B2B Tech CMOs Are Di­fferent, please complete the following:

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