Globalization Partners Case Study

Touchdown gains 400 pieces of coverage for Globalization Partners

Find out how Touchdown cemented Globalization Partners’ industry leading position as having the largest media share of voice at 52%.


Project date: 2021

Client website:

Sector: HR/Business


A remote first company, with teams all over the world, Globalization Partners is the leading Global Employment Platform™ that makes it fast, simple, and compliant for companies to hire anyone, anywhere.


Demonstrate the depth and breadth of Globalization Partners’ expertize, and substantiate its position as the ​​market leader in the HR Technology and remote work industry.

To raise awareness of the Globalization Partners’ brand, educate the market about a new, fast-growing category known as ‘Employer of Record’ and position its CEO, Nicole Sahin, as an entrepreneur who single-handedly created the industry.


Globalization Partners needed a trusted PR partner to help expand its business operations and build brand awareness in new markets, particularly in the UK and APAC where it had little-to-no media presence.

Globalization Partners’ brand name and business model – ‘Employer of Record’ or ‘EOR’ – had limited recognition which meant that Touchdown had to create a PR plan to educate the market, as well as build awareness of the brand itself.


Shortly after the launch, the pandemic struck and the global economy ground to a halt. Global travel and face-to-face meetings stopped and everyone was limited to working from home. With global talent land-locked and home-based, the traditional process for hiring new staff around the world faced fresh problems. Sensing an opportunity, Touchdown quickly pivoted its PR campaign emphasizing Globalization Partners’ expertize on remote-first culture and positioning the company’s platform as the leading global hiring solution for the world’s remote workforce.

Touchdown focused on creating compelling thought leadership content across multi-region campaigns, alongside a steady pipeline of news announcements and proactive media comment opportunities. Focusing on trade, business and national media was the sweet spot in targeting Globalization Partners’ key customer personas, resulting in a spectrum of media coverage.

Percent average media share of voice

Coverage results

Award wins/finalists


In 2021, Touchdown secured more than 400 coverage results for Globalization Partners, and cemented its industry leading position as having the largest media share of voice with a 52% average vs. competitors globally in 2021.

Touchdown also supported a number of award-winning entries for Globalization Partners:

Including coverage in