Fluent Commerce Case Study

Touchdown gains over 200 pieces of global coverage for Fluent Commerce

Find out how Touchdown secured more than 200 coverage results for Fluent Commerce in EMEA, double the team’s target.

Project date: 2021 |
Client website: www.fluentcommerce.com 

Sector: Retail Technology


Fluent Commerce provides a cloud-native order and inventory management platform used by global retail brands which enables retailers to offer a range of omnichannel fulfilment options, such as Click and Collect, Ship to Store, Ship from Store, and omnichannel returns.


Touchdown PR was hired in 2020, with the aim to increase brand awareness in the UK and gain media market share – primarily in retail and business publications, as well as tech media.


An initial challenge for the team was working within a market where earned opportunities are limited, especially for technology vendors whilst ensuring Fluent Commerce became well known in this market.


Through a steady pipeline of news announcements, thought leadership, editorial opportunities and commentary around relevant issues, Touchdown educated the market about the Fluent Commerce brand.

Working with Fluent Commerce’s key experts, Touchdown regularly tracks the news cycle for stories that they could provide relevant expert commentary on, working closely with the team to circulate this news and insight with key journalists.

The team also worked on reinforcing Fluent Commerce’s culture and values by developing a combination of expert commentary and proactive features, around topics such as women in tech, company culture and mental health awareness.In addition, they created a multi-region research campaign in the form of a Holiday Shopping Survey to explore changing shopping habits ahead of the Christmas season.

Working closely with Australian-based Bench PR, Touchdown’s collaborative approach across regions and agencies, is what Fluent Commerce cites as a key component of the teams’ global success.

Pieces of coverage across 3 regions

Percent of coverage target reached

Percent of coverage was in retail publications


In 2021, Touchdown secured more than 200 coverage results for Fluent Commerce in EMEA, double the team’s target. The agency’s remit also expanded to include France and the US. Using high-quality thought leadership, news, expert commentary and case study materials, the team were able to secure coverage in multiple tier one retail, tech and HR titles across all regions.

A few highlights include:

Including coverage in