by Alex Morris | Dec 8, 2025 | Technology PR, Touchdown Blog
Why Niche Media Is Your PR Power Move By Jocelyn Disque, Vice President If you’re investing in PR to land coverage in TechCrunch or the Wall Street Journal, we get it. Big names feel good. This year, chasing prestige at the expense of relevance isn’t just outdated,...
by touchdownpr | Dec 4, 2025 | Technology PR, Touchdown Blog
How CMOs Evaluate Impact and What It Means for PR By Jocelyn Disque, Vice President If you’re a B2B tech CMO, you already know the role has never been more challenging to define or easier to misinterpret. You’re expected to be strategic, creative,...
by touchdownpr | Oct 21, 2025 | Technology PR, Touchdown Blog
“Meet the Media” Series: A Conversation with Paul Gillin, Enterprise Editor, SiliconANGLE By Lauren Curley, Vice President If it doesn’t serve the reader, it doesn’t run. That’s how veteran technology journalist Paul Gillin, Enterprise Editor at SiliconANGLE, defines...
by touchdownpr | Sep 25, 2025 | Technology PR, Touchdown Blog
“Meet the Media” Series: Tech, Topics, and Writing Insights with Tom Coughlin By Patrick Ingraham As PR professionals, the development of strong relationships with media comes from understanding how journalists work, their interests, and what they like to write about...
by touchdownpr | Sep 22, 2025 | Technology PR, Touchdown Blog
PR-to-AI Pipeline By Jocelyn Disque, Vice President For years, PR success was measured in headlines, share of voice and backlinks. That is still important, but the landscape has shifted. In 2025, large language models like ChatGPT, Gemini, Claude and Perplexity are...
by touchdownpr | Sep 8, 2025 | Technology PR, Touchdown Blog
Why Your B2B Tech Story Isn’t Getting Picked Up (And What To Do About It) By Amy Hague, Account Executive Let’s be honest, B2B tech stories aren’t always easy to get published. While flashy B2C launches and big funding rounds dominate headlines, B2B stories can...
