by MPrabhakar | Jul 25, 2025 | Technology PR, Touchdown Blog
PR BOTS ARE WRITING COMMENTS & PITCHES NOW. HERE’S WHAT THAT MEANS FOR THE REST OF US By Jocelyn Disque A UK-based public relations firm recently launched an AI bot to respond to media services that connect reporters with expert sources (think HARO, Qwoted and...
by touchdownpr | Jul 7, 2025 | Technology PR, Touchdown Blog
Introducing Touchdown PR’s “Meet the Media” Series: A Conversation with Eoin Higgins of IT Brew By Jessica Luhrman, Vice President At Touchdown PR, we believe that the best media relationships are built on understanding, trust, and a genuine curiosity about how...
by touchdownpr | Jun 30, 2025 | Technology PR, Touchdown Blog
Sustainability in Tech By Paola Hernandez, Assistant Account Executive Sustainability efforts aren’t just a responsibility for governments or large institutions. It’s something every company should be thinking about, especially those in the tech space. In 2024,...
by touchdownpr | Jun 2, 2025 | Technology PR, Touchdown Blog
Why Niche Media Is Your PR Power Move in 2025 Jocelyn Disque, Vice President If you’re investing in PR to land coverage in TechCrunch or the Wall Street Journal, we get it. Big names feel good. But in 2025, chasing prestige at the expense of relevance isn’t just...
by touchdownpr | May 8, 2025 | Technology PR, Touchdown Blog
RSA Conference 2025 Recap: AI Drives Connection and Community in Cybersecurity Alyssa Pallotti and Katie Kruger The Touchdown PR team just returned from a whirlwind week in San Francisco for RSA Conference 2025 (RSA), April 28-May 1. A whopping 40,000+ cybersecurity...
by touchdownpr | Apr 8, 2025 | Technology PR, Touchdown Blog
Beyond the Product: Storytelling Techniques in B2B Tech PR By Aaron Buchanan-Covington, Account Executive PR isn’t just public relations, ensuring clients have a good image and securing great coverage. PR is all about telling a client’s story. Storytelling has been...
