Operating in the dynamic, highly competitive cloud computing and services market, Adapt (now Rackspace) was looking to build its profile, awareness and understanding of its range of services in order to grow. Since being founded in 2001, Adapt built a strong portfolio of UK customers and was recognised as a key player in the cloud computing space in the UK, something it was looking to build on with press and analyst relations.  


Touchdown PR worked with Adapt across a wide range of activities to create broad understanding of their services, capabilities and experience. We positioned Adapt as innovative thought leaders, communicated their customer success stories and built a strong profile for them across media and analyst communities.


Backed by Lyceum Capital, Adapt grew to a £50m turnover business in just five years. With a strong brand, compelling service offering and a hugely talented team, Adapt was acquired by Datapipe in 2016. Adapt benefitted from consistently high levels of media coverage across the technology media and enjoyed on-going dialogue with key industry analysts.


“We cannot underestimate the impact and role played by Touchdown PR in building our brand and profile. The team’s relentless drive and creative approach helped elevate Adapt high above the general market noise and differentiate our brand in a crowded and competitive marketplace. Reliable, creative and always there for us – Touchdown PR was a pivotal strategic partner on our journey from good to great.”

Stewart Smythe,CEO,Adapt

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