by touchdownpr | Jun 2, 2025 | Technology PR, Touchdown Blog
Why Niche Media Is Your PR Power Move in 2025 Jocelyn Disque, Vice President If you’re investing in PR to land coverage in TechCrunch or the Wall Street Journal, we get it. Big names feel good. But in 2025, chasing prestige at the expense of relevance isn’t just...
by touchdownpr | May 8, 2025 | Technology PR, Touchdown Blog
RSA Conference 2025 Recap: AI Drives Connection and Community in Cybersecurity Alyssa Pallotti and Katie Kruger The Touchdown PR team just returned from a whirlwind week in San Francisco for RSA Conference 2025 (RSA), April 28-May 1. A whopping 40,000+ cybersecurity...
by touchdownpr | Apr 8, 2025 | Technology PR, Touchdown Blog
Beyond the Product: Storytelling Techniques in B2B Tech PR By Aaron Buchanan-Covington, Account Executive PR isn’t just public relations, ensuring clients have a good image and securing great coverage. PR is all about telling a client’s story. Storytelling has been...
by touchdownpr | Mar 25, 2025 | Technology PR, Touchdown Blog
SXSW is Changing – And So is Touchdown PR’s Place in It By Jay Smith, Senior Account Supervisor & Ryan Romana, Senior Account Supervisor SXSW is a massive, chaotic, and exciting event that transforms downtown Austin every year. With panels, networking events,...
by touchdownpr | Mar 18, 2025 | Technology PR, Touchdown Blog
AI in PR: Automating Repetitive Tasks Without Losing the Human Touch By Larissa Aguilar, Account Executive In the ever-evolving landscape of Artificial Intelligence (AI), it is critical that Public Relations (PR) professionals leverage the transformative technology to...
