Data loss prevention is more important than ever. A DLP solution that is limited to protecting data from well-meaning or malicious insiders is no longer sufficient. The demand for data protection within your enterprise continues to grow, as does the variety of threats challenging your security team. Digital Guardian delivers Threat Aware Data Protection to Safeguard Your Sensitive Data from ALL THREATS.
After a recent company re-brand and name change from Verdasys, Digital Guardian found itself to be an unknown brand in the UK. The company was expanding from its well-known data loss prevention (DLP) offering to a new Advanced Threat Protection (ATP) product range. While it was running a global analyst relations (AR) program, many UK analysts were not up-to-speed with the company’s changes. With few UK customer testimonials available and no well-known UK media evangelists, Digital Guardian was finding it challenging to differentiate itself in the market.
Digital Guardian wanted to increase brand awareness, become known as an expert voice in the Cyber Security industry, and drive traffic to its new website. As a company that provides data protection solutions both at the end-user level and in corporate networks, servers, databases, and the cloud, Digital Guardian needed to communicate its proposition to a broad audience, from c-level security buyers to a range of vertical sectors.
Touchdown worked with Digital Guardian to execute a wide-ranging media relations campaign, covering the IT and security media, as well as a range of vertical publications. Digital Guardian commissioned three pieces of research, including research from Analyst firm Quocirca, which provided insight into data protection trends and support for PR activities.
Quickly reacting to breaking news stories with expert commentary helped position Digital Guardian as a leading voice in the IT security media. Touchdown generated a series of thought leadership articles discussing how companies can better protect their critical data, and provided Digital Guardian with media relations support at a range of key industry events.
The extensive coverage Digital Guardian has received in its target media has created a strong brand awareness within the IT and security industry and significantly increased web traffic and lead generation.
Digital Guardian’s thought leadership and expert commentary regularly appears in International Business Times, Infosecurity Magazine, SC Magazine, IDG Connect, Computer Business Review, The Inquirer and The Register.
Digital Guardian’s key spokespeople are becoming well-known authorities in the IT security industry. Often, their opinions help develop industry conversations and Digital Guardian is now contacted directly with requests for expert commentary. In 2016, the company was recognised by SC Magazine as a Best Managed Security Service and Best Data Leakage Prevention (DLP) Solution Finalist at its awards.