Hyve

Hyve focus on providing only high-end dedicated servers and cloud hosting, using enterprise-grade networking, hardware and software. They offer hosting solutions to a variety of clients from small businesses to large corporations.

What the client says

“Touchdown has played a really valuable role in building the Hyve brand with media and influencers. They have also done a great job engaging with our customers, pushing our service message and creating media coverage which has led directly to new business opportunities.”

Jake Madders, Director,Hyve

The Challenge

Hyve is a fast growth, UK-based managed hosting service provider. In 2015, Hyve appointed Touchdown as its PR agency partner to establish a media profile and broaden awareness of the business, its services, track record and expertise.

Our Approach

Touchdown employed a mix of news, customer case studies and thought leadership content to demonstrate Hyve’s breadth of knowledge, technical capabilities and market-leading service ethos.

Touchdown played an important role in shaping Hyve’s content and thought leadership perspectives. Content was created and tailored to the precise needs of press and analysts covering Hyve’s key IT sectors and vertical markets. A regular focus on Hyve’s commitment to customer service formed an important part of the overall campaign.

The Results

Hyve has benefitted from impressive levels of press and analyst coverage across leading tech publications, with editorial content leading directly to new business opportunities and client wins. Hyve’s co-founder, Jon Lucas, is a regular HuffPost contributor and the company has also used PR coverage to build its social media and customer communications activities.

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